Rock Star Marketing

-


Like many writers, I find the world of virtual marketing overwhelming and confounding. I was happy to discover Rock Star Marketing by Linda Leon to help build a virtual platform. Leon lays out a marketing strategy in seven steps, using the analogy of the seven major keys used in music.

Internet marketing is great for writers because they can take advantage of so many freebies. The problem comes with how to effectively use these mechanisms. In simple, concise terms, Leon explains how to leverage the tools offered through Google and Alexa to promote a book. The concept of Search Engine Optimization is also explained along with tips on how to use it.

Although I read a physical copy of Rock Star Marketing, I think this would actually make for a better e-book because Leon includes so many important links. These include links to organizations who support writers, some of the top blogs for books, contests and sites for press release distribution. As a bonus, Leon goes over how to write a press release which creates drama, curiosity, and a compelling need to find out more information. This portion of the book includes examples of press released which meet this criteria.


I read a lot of stuff about marketing, but find that a lot of it goes by the wayside. Leon's solution is to include a number of assignments in the back of Rock Star Marketing to help readers put what they've learned to good use. I completed some of these assignments and have been delighted to discover they improved my online presence.

Leon closes Rock Star Marketing with some personal thoughts. I appreciate that Leon brings prayer and meditation into the equation. We all have our own spiritual beliefs, but tapping into a power greater than ourselves is the best advice a person can give. If readers mine only one of the many gems offered in Rock Star Marketing, I hope it is this one.

Comments

  1. JoshVoiceJune 5, 2013 at 12:54 AM

    Hi, just a moment back I was searching for the information on Audio Productions and now I am here. So much information, really well executed blog. This is really informative and I will for sure refer my friends the same. Thanks

    ReplyDelete
  2. Adele ParkJune 5, 2013 at 7:47 AM

    Hi, Josh
    Thanks for reading my blog. Are you an actor who does audio book voice-overs?

    ReplyDelete

Post a Comment

Popular posts from this blog

Creating an Impressive Web Presence

-
Image
The sponsors of Voice Acting For Dummies are offering this guest blog post that I thought would be helpful to actors and writers. Enjoy!  An effective Internet marketing strategy is one of the keys to a successful voice acting business. Your business needs a multi-pronged approach to ensure positive results. One of the first things any voice actor needs to do before jumping in full force to self-market is to build a website. This website can be a traditional one or it may be having a profile on a voice-over marketplace. Most people have both. In the following sections, we focus on how you can build your web presence with a personal website that you can be proud of, how you can utilize social media, how you can maximize how people can locate your presence, and how you can advertise online. (We discuss a marketplace site in the “Utilizing a Voice Acting Marketplace Website” section in this chapter.) Building a personal website When you modestly invest in
Read more

What is Search Engine Optimization?

-
Image
I have the good fortune of belonging to an informal business support group. We meet for breakfast to talk about how we are using social media to publicize our companies. For the gathering this month, I suggested we learn about Search Engine Optimization – a concept generating a lot of buzz these days. I don't know much about Search Engine Optimization, but marketing gurus insist it is the pathway to a successful website. Anything related to the internet boggles my mind, so I thought Search Engine Optimization for Dummies seemed like a good place to start http://www.dummies.com/how-to/content/search-engine-optimization-for-dummies-cheat-sheet.html Generally speaking, SEO refers to the visibility each website has for search engines such as Google. The name of the game is to get the highest ranking possible on a given search engine to increase the chance of people clicking on your website. Using effective keywords and including lots of links in your
Read more

It Matters Radio

-
Image
The wonderful thing about the internet is that it expands the stage for discussion on issues which affect us all. For the past two years, It Matters Radio, http://www.blogtalkradio.com/itmatters an internet station headed up by Monica Brinkman and co-hosted by Brenda Brown and Kenneth Weene, has provided an open forum artists, musicians, activists and even audio book publishers! Over the years, It Matters Radio has featured a wide range of guests – everyone from a peace seeker in the Middle East to a confidante of JFK. As an interviewer, Brinkman is well informed and open-minded. “I believe we learn something new every single day,” says Brinkman. “If we do not hear different points of view then we are never able to make an intelligent decision.” To keep the show lively and fun, Co-Hostess Brenda Brown talks with a variety of artists and showcases their music. As head of Brenda Brown Entertainment http://www.indiemytunes.com/ , artists and authors a
Read more