A Review of Jonah Berger's Book, Contagious
Contagious by Jonah Berger attempts to explain the science of why things go viral.
Berger's work takes up where
Malcolm Gladwell's The Tipping Point leaves off.
Gladwell's book is an
overview of how ideas and social behavior go viral, while Berger's
work takes an in-depth look at the common characteristics of things
that become contagious. Gladwell's and Berger's books compliment
each other, and provide helpful tips for getting a product or idea
to spread.
Contagious outlines
six principals that prompt people to share content, opinions and
ideas. They can be one or more phenomenon including include social
currency, triggers, emotion, and practical value. I was impressed
with how easily Berger was able to explain his theory.
I listened to Contagious
as an audiobook. I enjoyed the narration by Keith Nobbs who has a
long list of audio credits to his name
http://www.recordedbooks.com/index.cfm?fuseaction=rb.show_narr&narr_id=4533
I awarded Contagious
by Jonah Berger four stars on my Goodreads Page
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