An Art Movement in the Desert

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Creating an Impressive Web Presence

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The sponsors of Voice Acting For Dummies are offering this guest blog post that I thought would be helpful to actors and writers. Enjoy!  An effective Internet marketing strategy is one of the keys to a successful voice acting business. Your business needs a multi-pronged approach to ensure positive results. One of the first things any voice actor needs to do before jumping in full force to self-market is to build a website. This website can be a traditional one or it may be having a profile on a voice-over marketplace. Most people have both. In the following sections, we focus on how you can build your web presence with a personal website that you can be proud of, how you can utilize social media, how you can maximize how people can locate your presence, and how you can advertise online. (We discuss a marketplace site in the “Utilizing a Voice Acting Marketplace Website” section in this chapter.) Building a personal website When you modestly invest in
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What is Search Engine Optimization?

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I have the good fortune of belonging to an informal business support group. We meet for breakfast to talk about how we are using social media to publicize our companies. For the gathering this month, I suggested we learn about Search Engine Optimization – a concept generating a lot of buzz these days. I don't know much about Search Engine Optimization, but marketing gurus insist it is the pathway to a successful website. Anything related to the internet boggles my mind, so I thought Search Engine Optimization for Dummies seemed like a good place to start http://www.dummies.com/how-to/content/search-engine-optimization-for-dummies-cheat-sheet.html Generally speaking, SEO refers to the visibility each website has for search engines such as Google. The name of the game is to get the highest ranking possible on a given search engine to increase the chance of people clicking on your website. Using effective keywords and including lots of links in your
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